Ricardo Martínez, founder of Benzalia
ES

Ricardo Martínez

CEO & CTO · Benzalia

Technology consultant based in Murcia, Spain. I build custom technology infrastructure and AI, and work as a fractional CTO for companies across Spain.

Background in Marketing and Advertising, plus a Master's in Generative AI. But what really defines me is the portfolio of projects I keep building every day for professionals in very different sectors.

On every project I analyse the case, decide the architecture together with the client and carry it out personally. That is why I take on only a few projects at a time.

An entrepreneurship success story in the Region of Murcia.

Benzalia is one of the five success stories in the campaign “Modelos de éxito en el empleo autónomo y el emprendimiento” (success models in self-employment and entrepreneurship) run by the Self-Employed Portal of the Region of Murcia (FREMM), in the Technology and digitalisation category.

After working at an agency, I saw that many companies needed custom technology but couldn't take on an in-house technical department. In April 2026 I started out as a fractional CTO, and within a few months I had built a base of recurring clients.

“Let your word be worth more than any contract.”
My advice for anyone starting out, from the FREMM campaign (translated from Spanish)
See the story on the FREMM portal (in Spanish)
FREMM poster featuring the success story of Ricardo Martínez Benzal, Benzalia, technology consultancy in Murcia
Poster: FREMM · Estrategia Integral de Autónomos